My Cart


Founder, Diana Garcia’s Bio

Often referred to as a secret weapon, Diana Garcia has mobilized millions of fans all over the world and has worked with some of the biggest artists including country megastars Rascal Flatts, Dolly Parton, Linkin Park, My Chemical Romance, Kanye West, Muse and Coldplay to name a few. Over the course of her career she has created some of the largest communities and she has also launched some of the biggest albums to date. Known for her out of the box ideas and grassroots approach, Diana set off to create her biggest and most impactful idea, House of Darlings.

 “Not many people know this but I started off my career at 16 as an entrepreneur. I had a grassroots marketing company that essentially saved my life. At 19 I was given an opportunity to work for Warner Bros. Records in LA and I couldn’t turn down the chance to work with some of my favorite artists. Truth be told is that I always wanted to be an entrepreneur so I knew at some point I would go back to where I started. But I wanted to do things differently and I wanted to take everything that I have learned over the past 18 years and build my own brand that focused on creating a movement that could change the world.”

 Having launched 5 collections along with having funded over 10 initiatives that include shopping sprees with children in foster care, sending soldiers home for Christmas, helping people with cancer and providing clean water in Africa. House of Darlings has only just begun.

This winter will be the biggest launch to date. It will feature a collaborative collection inspired by Diana’s love for Africa and her continued mission to provide long lasting impact to one of her favorite places in the world, Uganda.