Founder, Diana Garcia’s Bio

Diana Garcia is the founder of House of Darlings, a creative house built at the intersection of confidence, purpose, and global impact. With over 20 years in marketing and community-building, she has led campaigns for major artists and brands, turning storytelling into measurable growth and loyal communities.

Her work has always lived at the intersection of emotion and strategy, creating experiences that move people and models that make change tangible. Through House of Darlings, Diana brings that same discipline and imagination to a fashion-for-good approach: limited-edition pieces, editorial storytelling, and initiatives that uplift women and children worldwide.

Based in Franklin, TN, Diana builds House of Darlings as a simple belief: beautiful things can do real good. To date, House of Darlings has helped over 100,000 people worldwide by promising to live a life with purpose.